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The "Rich Jerk" has created quite a stir on the Internet about his new ebook revealing secrets on how to use use Google Adwords and Adsense for big profits. He has recently sold a website on eBay for $390,000 that had a $900,000 annual return. It only took him nine months to reach that sky-rocketing figure. The Rich Jerk's real name is Kelly Summer. He often likes to refer to himself as "The Rich Jerk" for his attention grabbing and rude awakening marketing techniques. He has recently grabbed notoriety amongst some of the leading marketing experts such as Lance Groom, Jeff Mills, Dean Marino, Britt Phillips, and Karl Payne. Some people are saying that this revealing ebook has opened many doors for new and experienced marketers to make a lot of online money. The Rich Jerk has been able to earn over $13 million in the past six years with clickbank and Paypal using these exact same techniques he now teaches. Some critics say that The Rich Jerk has revealed too much information and that could shrink their pocket books by the competition of new marketing arrivals. miodowy katalog pszczelarski w nim produkty pszczele scano.biz meble This book is also not for the faint of heart. It contains some marketing tactics that are considered "grey hat" and "black hat." It also assumes readers are professional enough to understand investing in their business, in the form of advertising. Not every tactic is grey hat, black hat, or costs money though - there's a nice mix of many different tactics and approaches. The book is a "no fluff" and "no filler" type ebook that gets right to the point and shows you exactly how this guy is making tons of cash. The Rich Jerk is a legitimate online player. People are also stating that they just couldn't resist The Rich Jerk and what he had to say in his brand new ebook. Ninety-nine percent of the reviews online have stated, "don't worry at all about feeling like you got duped, because The Rich Jerk is not such a jerk after all and his book was downright Awesome!" Yes he does have an abrasive advertising style, but what the Jerk does do is make a lot of money, and is now willing to teach other people how to do the same. In the first chapter, entitled "Creating an Affiliate Website that Sells Like Crazy", he covers building affiliate websites to earn commissions from the sales of other people's products. He starts by listing 13 affiliate sites and ranks them as "must join," "maybe join," and "join if you are bored." Once you've selected a product to sell, he goes through six specific writing strategies to use on your affiliate site to hook the reader and get them to click through on your affiliate link. He then gives you a complete sample "sales letter" (it's more like an article) with all of his strategies at work. The third section in chapter one discusses offering rebates to your customers, but it's not just the same old "buy from me and I'll give you part of my affiliate fee back." The Rich Jerk delves into specific ways to do refunds that will increase your bottom line as opposed to simply offering a rebate. In the final section of chapter one, The Rich Jerk writes about setting up pay-per-lead sites, where you get paid $10 or so for each person who provides you with his or her information (which you then pass on to a company which pays you for the lead). This is a technique that has not been explored in-depth much by any of the mainstream Internet marketing channels. So why is "The Rich Jerk" much better than you? The answer to this question lies within his newly released ebook.
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5 Secret to Effective Pay Per Click Advertising

Yes, pay per click advertising will cost you but if you do it right, it should make you money. If you are running pay per click advertising campaign and more money is going out than coming in, something is not right. Here are 5 steps to targeting the right keywords and minimizing costs.

Are your keywords too broad?

Let's just say you have developed an amazing diet drink that is safe, effective, tasty and will guarantee that people will lose 15 lbs in 30 days. You know you have a product that is a winner and are excited about marketing it on the World Wide Web. However, you are relatively new to the Web and pick keywords that are too general and expensive like 'dieting' or 'weight loss'. Not only are you perhaps disappointed by your PPC advertising results but it will likely be draining your bank account. This is why niche keywords are so important. Look at bidding on keywords such as 'weight loss supplement' or 'weight loss drink'. Go to Overture or Word Tracker and find keywords that are more niche oriented and not so competitive.

Is your ad dull or attention getting?

It is worthwhile to spend some time learning about effective copy writing. It could be the difference between mediocrity and success. You want to know how to get someone's attention. Unfortunately saying "I have the best diet drink on the planet" doesn't work. You have to motivate and inspire people to take their time to look at what you have to offer. And, in pay per click advertising you have to do it in very few words. This can be a challenge. Learn the words that sell or attract or grab someone's attention like "Must see", "Quick results", "New…", "The truth…", "Groundbreaking…", "Instant…"

Double Check your URL!

Sounds like a no-brainer but many times people either misspell their URL or send someone to their home page instead of the page that directly relates to their question. In other words, you may have a website that is dedicated to weight loss but in your pay per click advertising, you want to direct them specifically to your diet drink. So, you would want your URL to read http://www.myweightlosssite.com/dietdrink.html. There is nothing more frustrating to the website visitor than having to go hunting for the information. Your job is to make it easy to find and informative. If they have to look long, they will leave. These are dollars lost to you.

What is your competition doing?

It is likely that your


competitors who have a high PR (page rank) and continue to advertise, are doing something right. Learn from those who are successful. While the differences may seem subtle to you, in the World of PPC advertising a word or sentence can discourage or invite a potential website visitor.

What should my title be for my PPC ad ?

Plain and simple use the keyword that is being searched on. Don't get fancy or creative here. If someone is looking for diet drink then your ad title is 'diet drink'. Give the website visitor what they want.

The bidding war is on

Try your best not to get caught in the bidding war game. There are plenty of ways to drive traffic to your site without spending a fortune. General keywords will always have high prices like 'dieting.' Don't fall for the trap. Most refined keywords will have lower priced bids but are excellent because they will target your traffic. A Website visitor may only be looking for diet recipes and dislike diet drinks. They are not your customer. Same for the website visitor who may want to tone-up while they are dieting. The more specific you can target your market, the better you will do.

Two other tips: If all the bids are around 25 cents and the lead bid is at $5.00, you know someone is trying to own the number 1 position. If you want to have fun bid $4.99 and they will get nailed $5.00 for every click and you will only pay 26 cents if they click on your ad. Warning though: if you want to play this game, keep an eye out so they don't drop their bid. I sometimes do this as a temporary measure to bring someone back to fair playing grounds.

Secondly, keep any eye on all of your bids. People do change what they are willing to bid on any given keyword or search term. I do an overview every few days.

The test results are back

One last key to good pay per click advertising is testing your ads. You can set up two different campaigns and rotate them for the same period of time. What you might learn could surprise you and benefit your bank account!

Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities Over 400 FREE reports available. Successful e-book with reprint rights also available.
About the Author

Jan Peterson founder of http://www.goldstarreview.com researches and reviews business opportunities Over 400 FREE reports available. Successful e-book with reprint rights also available.